From Sofresh to the world We are based in Pukekohe, one of New Zealand's most fertile and productive horticultural regions. We specialise in shipping top quality brown onions, red onions, carrots and potatoes to customers worldwide under the Sofresh, Wilcox and Peak brands. Onions Carrots Potatoes Southern Fresh Produce Ltd. (SoFresh) is a private company that was established in 1993. Sofresh is a wholly owned business unit of AS Wilcox & Sons Ltd. We are exporter of the famous PLK (Pukekohe Long Keeper) as well as modern hybrid brown skin onion. We are also New Zealand’s leading exporter of red onions and market the exclusive STOP LIGHT Red Onion which is in high demand due to its darker colour, rounder shape and long storing characteristics. We grow, market and export Nantes and Kuroda carrot varieties. We also market potatoes to meet specific customer requirements focusing on specialty premium potatoes in pre-packed formats. Our packing and retail customers require a consistent supply of counter seasonal produce to ensure that only the very best onions, carrots and potatoes are available for sale on supermarket and fresh produce store shelves. Outstanding customer service, great product quality and our supply guarantee are the reasons we are a leader in the New Zealand onion, carrot and potato export business.

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