Midsona's strong brands offer organic/plantbased food, healthfood and consumer health products and we also have a large range of products for those sensitive to lactose or gluten. We sell our products in several sales channels, for example FMCG, pharmacies, health stores, at gyms or online. PRODUCT INNOVATION We develop our brands by continuously reviewing the range and being innovative with relevant ingredients and new categories. Our innovation process focus on healthy and sustainable products in the categories that are prioritised for the brands and their consumer target groups. MIDSONA IS PART OF THE SOLUTION By being a responsible and transparent consumer goods company with a sustainable raw material production and products that can be trusted. By continuing to develop products and packaging that are good for people and the environment. By focusing on plantbased and organic products. By contributing to an increased understanding of what a balanced diet means to the body. All this is our contribution to a healthier life.

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